After years of living in Portugal, it was clear that there was something magical about the Portuguese atmosphere and everyday life.
Especially in the area around our Assis&Sons shop, Cascais.
It has always been our aim to share the lifestyle of those who pass through Cascais. A relaxed atmosphere, without pressure or prejudice.
And this served as the basis for the creation of the shop's concept.
A shop that would motivate both the connoisseur and the interested/curious to come in and talk about watches while having a coffee and sharing stories and experiences.
On this basis, we hope to have created some curiosity about both the shop and this new approach to watchmaking.
We would be delighted to invite you to book a relaxed coffee at our Cascais location.
International Chic
with a Portuguese twist.
Jorge de Assis
He has travelled all over the world looking for watches and working with the biggest auction houses.
Jorge has always been interested in the watch industry, starting out in the United States of America followed by Brazil.
Having always worked on the commercial side of watchmaking, more specifically the selling and buying side, Jorge became aware, on his arrival in Portugal, of the friendly, relaxed and paradisiacal atmosphere that Portugal has been demonstrating towards its neighbours.
In addition, Jorge realised the gap that currently exists in Portugal when it comes to buying and selling vintage watchmaking, something that not only bothered him but also led him to create this new concept space totally focused on sharing knowledge, selling and buying vintage watchmaking.
From this point on, both the brand and the concept were created.
The aim was to educate, share and, above all, create a relationship based on honesty and trust in the commercial aspect of the brand.
founder and creator of Assis&Sons, with over 20 years' experience in buying and selling.